December 13, 2011

Forbes

Green Monday's Sales May Put ECommerce Retailers In the Black

Here’s one more reason that retail sales indicate we are leaving the recession behind. ChannelAdvisor, a global e-commerce software provider that manages over $2 billion in merchandise for the likes of Saks, Dell, Brookstone, and other, reports that its clients cashed in on Green Monday to the tune of a 19% increase in online same-store sales.

For the uninitiated, eBay originally dubbed the second Monday in December “Green Monday” back in 2007 when the online marketplace witnessed a rush of sales rivaling those of Cyber Monday. Why? Because it’s the last day for procrastinators/penny pinchers to purchase gifts online and have them arrive with standard shipping before Christmas. FedEX expected to ship 17 million packages yesterday.

“Overall, this holiday shopping season has been extremely strong and is exceeding the high end of our original growth estimate of 15-17 percent,” ChannelAdvisor CEO Scot Wingo said in a statement. Though Wingo said Cyber Monday still remains the biggest sales day, “steady growth in the 20-percent range throughout November and December have made this a much less volatile holiday season.”

Indeed, comScore reported holiday season e-commerce spending for the first 39 days of the November – December 2011 holiday season was up to $24.6 billion, a 15-percent increase over last year.

Wingo’s also posted an encouraging find about December overall. He reports that sales this month grew 22.6% among ChannelAdvisor customers, faster than overall holiday sales to date. Much of this was driven by eBay and Amazon. While Amazon saw a 45% increase in sales over last Green Monday, Wingo points out that eBay (up 25% for the month of December to date) is cashing in on coveted items that have sold out in brick and mortar outlets. “For example, LeapPad is going for $190-210 on eBay at a rapid clip right now – it’s a $99 MSRP product.”

Wingo predicts there are more increases to come. “Despite Green Monday having passed, Free Shipping Day (December 16th) is still on the horizon and there are plenty of retailers offering competitively priced expedited shipping options. With ample time for continued online shopping, we’ll be tracking our retailers’ sales to see if the 20 percent growth trend maintains.”