November 16, 2017

MediaPost

Evergage Publishes Book On Personalization, Machine Learning

Evergage wrote the book on personalization, literally. 

The real-time digital marketing company published One-to-One Personalization in the Age of Machine Learning this week, a 175-page book detailing how brands can utilize data to power better customer experiences. 

Based outside Boston, Evergage is a real-time personalization platform that helps brands including Lenovo, Intuit, and Publishers ClearingHouse engage with customers cross-channel. Evergage’s email solution, Evergage for Email, automates the insertion of personalized content and product recommendations into outgoing email campaigns. The company’s Open-time Email Personalization feature ensures that email content populates at the moment of open so all promotions and products reflect subscribers’ most up-to-date interests. 

That email knowledge is highlighted in One-to-One Personalization in the Age of Machine Learning, which provides examples of how brands have used data-driven email marketing. The book is written by Karl Wirth, Evergage’s co-founder and CEO, and Katie Sweet, content marketing manager, Evergage. 

Read the full article: https://www.mediapost.com/publications/article/310360/evergage-publishes-book-on-personalization-machin.html