August 1 2018

Marketing Technology Insights

Evergage Named a Leader in Gartner First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute

Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute.

According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today’s buyers.”

Read full article:  https://martechseries.com/sales-marketing/customer-experience-management/evergage-named-leader-gartners-first-ever-magic-quadrant-personalization-engines/