February 5, 2013

Fast Company

Ebay Spinoff Modria Is Judge Judy For Cyber Shoppers

Online disputes are high volume and low value. Courts don’t want them. That’s why Colin Rule is building a kind of "People's Court" for e-commerce users.

I’m going into mediation with Mark Zuckerberg. In the hypothetical situation that Modria’s founder, Colin Rule, has set up for me, I’m dissatisfied with the guest house I’ve been renting from Facebook’s CEO and am requesting a refund of--it has been randomly decided--$5,768,597. Seems reasonable.

Rule shows me how to upload my evidence in a Modria dashboard where Zuckerberg and my mediator would see it. Assuming I actually had any complaint or evidence, and that Zuckerberg showed up, the three of us could come to an agreement using this online interface. We could have our own version of small claims court without even changing out of our bathrobes.

This, Rule believes, is the justice system of the future.

The self-described nerd started building his first online courtroom for eBay and PayPal in 2003. By the time he left in 2011, there were about 60 million disputes on the company’s properties each year: arguments over objects that arrive used when they were advertised new, broken returns, and any number of other conflicts that can arise throughout the buying, shipping, and return of an object from one user to another. He had built a system that handled about 90% of them without ever involving a human.

Now, by spinning out the technology and starting out Modria (Modular Online Dispute Resolution Implementation Assistant, in case you were wondering), Rule hopes to bring Internet justice to more online entities.

To read the full article, visit: http://www.fastcompany.com/3005402/ebay-spinoff-modria-judge-judy-cyber-shoppers