July 28, 2018

Forbes

Are You Doing Personalization Wrong?

Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according to Evergage CMO Andy Zimmerman who says that personalization has evolved from “delivering one-to-many experiences, aimed at broad groups of people – to being truly effective at the individual, one-to-one level.”

This is backed by recent research by Evergage that found that 98% of marketers agree that personalization positively impacts customer relationships with the principal areas of benefit coming from increased visitor engagement, improved customer experience and increased conversion rates.

However, in the same study, the surveyed marketers also reported a range of challenges including insufficient and low quality data.

Read full article:  https://www.forbes.com/sites/adrianswinscoe/2018/07/28/are-you-doing-personalization-wrong/#5e04ef5536b7